2021年01月28日消費者庁は、株式会社ECホールディングスに対し、同社が供給する「ブラックサプリEX」と称する食品に係る表示について、景品表示法第8条第1項の規定に基づき、1972万円の課徴金納付命令を発出しました。
株式会社ECホールディングスに対する景品表示法に基づく課徴金納付命令について
違反行為者の概要
名 称 株式会社ECホールディングス(法人番号 2011001046558)
所 在 地 東京都目黒区青葉台三丁目1番19号
代 表 者 代表取締役 井関 貴博
設立年月 平成18年2月
資 本 金 7450万円(令和3年1月現在)
違反行為の概要
ECホールディングスは自社サイトで「黒髪応援キャンペーン」「黒ゴマや昆布などの黒々ツヤツヤ成分をあなたも体感しませんか」など本品を摂取することで白髪が黒髪になる効果が得られるかのように示す表示をしていたが実際には根拠のないものであった。
たとえば平成30年10月1日から平成31年2月7日までの間に「Before」と付記された白髪が目立つ人物のイラスト及び「After」と付記された黒髪の人物のイラスト、並びに本件商品及び本件商品の容器包装の写真と共に、「いくつになっても、柔らかな印象で ゆるふわっ!華やか!」、「年齢のせい・・・じゃなかった!」及び「日3粒※飲むだけで私もこんなに変われた秘密のサプリ! ※3粒は目安です」と記載。
「ブラックサプリEXをマンガで解説!」と題するマンガにおいて、「うそ!洋子にもそんなときがあったんだ?」「そうよ。でも生活習慣を見直して自分を磨きながらブラックサプリEXで栄養不足を補ったの!?」記載するなどあたかも、本件商品を摂取することにより、白髪が黒髪になる効果が得られるかのように示す表示をしていた。
表示について、消費者庁は、景品表示法第8条第3項の規定に基づき、ECホールディングスに対し当該表示の裏付けとなる合理的な根拠を示す資料の提出を求めたころ、同社は、当該期間内に資料を提出しなかったため措置命令が下されました。
その他誇大広告に該当する箇所も散見
- 著名雑誌にも紹介
- 医師監修
など誇大広告に該当する表示も複数個所記載していました。
・「うそ 現役のお医者さんが監修してるの!」「現役医師・サプリメントアドバイザー 服部達也先生が監修!」
・「現役医師が監修したサプリ」
・「全国のご愛飲の皆様からも喜びの声が届いています!」と題し、体験談として、「周りの変化にビックリです!今日サロンに行ったら『雰囲気が変わったんじゃないですか?』と聞かれました。ブラックサプリEXのおかげです。」
打消し表示もしていたが…
同社は自社ウェブサイトにおいて、「※使用感には個人差がございます」「※お客様のお声であり、実感には個人差がございます。効果・効能を保証するものではございません。」などの打消し表示をしていたものの、消費者が表示から受ける本件商品の効果に関する認識は打ち消し表示によって変わるものではないとの判断が下されました
つまり、打消し表示をつけても法規制から逃れるための免罪符にはならないということです。
-「便秘」は使える?-19-300x200.png)
本件のポイント
本件はECホールディングスが合理的な根拠を示す資料を提出できなかったことに加えて誇大広告に該当する箇所も多く、悪質性が高いと判断されたため、措置命令に至りました。
景品表示法には「不実証広告規制」があり、不当表示(優良誤認表示や有利誤認表示)の疑いをかけられたとき、15日以内に当該表示の合理的な根拠を示せなければ不当表示とみなされ措置命令が出されます。
ただ、景品表示法の課徴金制度には減免制度も設けられています。
不当表示に当たると分かった段階で自主的に申告すれば、課徴金額が2分の1に減免されます(景品表示法9条)もちろん行政の調査が入る前に申告することが条件です。
コメント
コメント一覧 (146件)
I am sorting out relevant information about gate io recently, and I saw your article, and your creative ideas are of great help to me. However, I have doubts about some creative issues, can you answer them for me? I will continue to pay attention to your reply. Thanks.
Reading your article has greatly helped me, and I agree with you. But I still have some questions. Can you help me? I will pay attention to your answer. thank you.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
single dating: dating best site – dating sites
buying prednisone on line: http://prednisone1st.store/# prednisone 20mg buy online
Drug information.
ed medications online: erectile dysfunction drug – the best ed pill
Drug information.
ed medications list [url=http://cheapestedpills.com/#]ed drugs[/url] best male enhancement pills
generic propecia price cost generic propecia without prescription
cost propecia generic propecia pills
how to buy cheap mobic for sale: can i order cheap mobic without a prescription – buy cheap mobic without a prescription
Thank you ever so for you blog.Really looking forward to read more. Really Cool.
https://propecia1st.science/# buying generic propecia tablets
cost of amoxicillin prescription: [url=http://amoxicillins.com/#]amoxil pharmacy[/url] amoxicillin generic
canadian pharmacy canadian pharmacy tampa
generic propecia order propecia for sale
generic propecia no prescription cost of propecia without insurance
Some are medicines that help people when doctors prescribe.
reputable canadian pharmacy reddit canadian pharmacy
Best and news about drug.
pills erectile dysfunction [url=http://cheapestedpills.com/#]best over the counter ed pills[/url] best non prescription ed pills
http://cheapestedpills.com/# ed pills that really work
erectile dysfunction drug: ed medications – natural remedies for ed
ed pills that work: men’s ed pills – gnc ed pills
can you get generic mobic for sale: can i order mobic without rx – where can i buy cheap mobic tablets
amoxicillin order online no prescription: [url=http://amoxicillins.com/#]buying amoxicillin online[/url] amoxicillin 500
Read now.
erection pills online: medicine for erectile – over the counter erectile dysfunction pills
Comprehensive side effect and adverse reaction information.
https://pharmacyreview.best/# best canadian online pharmacy
cost propecia without a prescription cost of propecia online
ed medications online: best non prescription ed pills – ed drugs compared
can i buy amoxicillin online amoxicillin 500mg pill – amoxicillin 500 mg where to buy
[url=https://pharmacyreview.best/#]reliable canadian pharmacy[/url] pharmacy canadian
can you buy amoxicillin uk: https://amoxicillins.com/# cost of amoxicillin 30 capsules
https://certifiedcanadapharm.store/# canadian drug stores
reputable mexican pharmacies online: buying prescription drugs in mexico online – medicine in mexico pharmacies
onlinepharmaciescanada com: northern pharmacy canada – northern pharmacy canada
https://mexpharmacy.sbs/# mexican drugstore online
mexican mail order pharmacies: medication from mexico pharmacy – medicine in mexico pharmacies
http://mexpharmacy.sbs/# buying from online mexican pharmacy
india online pharmacy: india online pharmacy – reputable indian online pharmacy
Appreciate you sharing, great blog article.Thanks Again. Keep writing.
Great blog article.Really looking forward to read more. Really Great.
https://mexpharmacy.sbs/# buying prescription drugs in mexico online
mexican rx online: mexican pharmaceuticals online – mexican drugstore online
buying prescription drugs in mexico: mexican rx online – pharmacies in mexico that ship to usa
I value the post.Really thank you! Really Cool.
http://certifiedcanadapharm.store/# canadian drug
https://mexpharmacy.sbs/# mexican mail order pharmacies
reputable indian pharmacies: india pharmacy mail order – reputable indian pharmacies
Looking forward to reading more. Great post. Much obliged.
mexican online pharmacies prescription drugs: mexican drugstore online – mexican online pharmacies prescription drugs
Thanks for the post.Really looking forward to read more.
https://certifiedcanadapharm.store/# canada online pharmacy
https://certifiedcanadapharm.store/# canadian pharmacy 24 com
best canadian pharmacy: canadian pharmacy near me – canadian family pharmacy
wow, awesome blog post.Really looking forward to read more. Will read on…
mexican mail order pharmacies: mexican drugstore online – medication from mexico pharmacy
Wow, great blog post. Much obliged.
https://indiamedicine.world/# online shopping pharmacy india
mexican mail order pharmacies: mexican online pharmacies prescription drugs – pharmacies in mexico that ship to usa
reputable mexican pharmacies online: mexican border pharmacies shipping to usa – mexican border pharmacies shipping to usa
http://mexpharmacy.sbs/# mexican rx online
https://mexpharmacy.sbs/# mexican rx online
india pharmacy mail order: pharmacy website india – online shopping pharmacy india
https://stromectolonline.pro/# ivermectin cream cost
Major thankies for the blog. Fantastic.
zithromax 500: zithromax online paypal – where to buy zithromax in canada
ivermectin for sale [url=http://stromectolonline.pro/#]ivermectin 9 mg[/url] ivermectin buy nz
https://stromectolonline.pro/# ivermectin price comparison
Very good article post. Will read on…
https://stromectolonline.pro/# ivermectin over the counter canada
neurontin pfizer: neurontin singapore – neurontin without prescription
Muchos Gracias for your blog. Really Cool.
https://azithromycin.men/# generic zithromax 500mg india
http://stromectolonline.pro/# ivermectin 1mg
best male enhancement pills: new ed drugs – cheap erectile dysfunction pills online
medication for ed: ed pills that work – ed pills
https://paxlovid.top/# п»їpaxlovid
antibiotic without presription: buy antibiotics from india – get antibiotics without seeing a doctor
top ed drugs: best ed pill – cheap erectile dysfunction pills
https://lisinopril.pro/# zestril 2.5 mg tablets
http://misoprostol.guru/# п»їcytotec pills online
https://misoprostol.guru/# buy cytotec over the counter
lisinopril online prescription [url=https://lisinopril.pro/#]10 mg lisinopril tablets[/url] lisinopril 20 mg price
https://misoprostol.guru/# order cytotec online
http://avodart.pro/# how to get generic avodart no prescription
Thanks a lot for the blog article.Really looking forward to read more. Want more.
http://lipitor.pro/# lipitor price in india
http://lisinopril.pro/# zestril 5 mg price
can i order generic avodart prices [url=http://avodart.pro/#]buying avodart without insurance[/url] buy generic avodart
https://lipitor.pro/# can i buy lipitor online
Thanks for the article post.Much thanks again. Will read on…
https://misoprostol.guru/# cytotec abortion pill
https://misoprostol.guru/# cytotec abortion pill
buy lipitor online australia [url=http://lipitor.pro/#]generic lipitor prices[/url] lipitor canada price
I loved your blog post.Really thank you! Fantastic.
http://ciprofloxacin.ink/# buy ciprofloxacin
Thanks again for the blog article.Thanks Again. Really Great.
I think this is a real great blog post.Much thanks again.
https://certifiedcanadapills.pro/# canadian pharmacy world reviews
indian pharmacies safe: india pharmacy – best india pharmacy
mexican online pharmacies prescription drugs [url=https://mexicanpharmacy.guru/#]reputable mexican pharmacies online[/url] п»їbest mexican online pharmacies
indian pharmacy paypal: top 10 pharmacies in india – п»їlegitimate online pharmacies india
mexican online pharmacies prescription drugs [url=https://mexicanpharmacy.guru/#]mexican drugstore online[/url] pharmacies in mexico that ship to usa
reliable canadian pharmacy: my canadian pharmacy review – canadian pharmacy ed medications
jsvmp hello my website is jsvmp
GU jp hello my website is GU jp
tayer hello my website is tayer
rmx2189 hello my website is rmx2189
starjp hello my website is starjp
gol89 hello my website is gol89
XOXO hello my website is XOXO
Meet hello my website is Meet
qqlot hello my website is qqlot
Hey, thanks for the blog.Really looking forward to read more. Cool.
I appreciate you sharing this blog article. Great.
I really enjoy the article.Much thanks again. Want more.
Thanks for sharing, this is a fantastic blog.Thanks Again. Want more.
mexican online pharmacies prescription drugs: mexican pharmaceuticals online – mexican rx online
canadian mail order pharmacy: Certified Canada Pharmacy Online – canadian discount pharmacy
Really informative article. Great.
mexican drugstore online: mexican border pharmacies shipping to usa – buying prescription drugs in mexico
Hey, thanks for the blog.Thanks Again. Awesome.
I cannot thank you enough for the post.Much thanks again. Awesome.
Really appreciate you sharing this article.Thanks Again. Awesome.
Major thankies for the blog post.Thanks Again. Awesome.
Wow, great blog article.Really looking forward to read more.
I cannot thank you enough for the blog.Much thanks again. Will read on…
mexican mail order pharmacies: buying prescription drugs in mexico – mexican online pharmacies prescription drugs
Thanks again for the post.Much thanks again. Cool.
Really enjoyed this blog article.Much thanks again. Really Great.
mail order pharmacy india: top online pharmacy india – best india pharmacy
Im thankful for the article.Really looking forward to read more. Will read on…
I value the blog post.Much thanks again. Want more.
canada pharmacy no prescription [url=https://interpharm.pro/#]certified canadian international pharmacy[/url] rx canada pharmacy
Muchos Gracias for your article.Much thanks again. Awesome.
Right away I am ready to do my breakfast, afterward having mybreakfast coming again to read additional news.
Thank you ever so for you blog article.Really looking forward to read more. Great.
Very neat article post.Much thanks again. Keep writing.
I value the post.Thanks Again. Cool.
http://interpharm.pro/# canadiam pharmacy
canada world pharmacy – interpharm.pro Their prescription savings club is a godsend.
Major thanks for the post.Really thank you! Will read on…
Thank you for your article post.Much thanks again. Really Great.
Im obliged for the article.Really thank you! Much obliged.
Im obliged for the blog article.Really thank you! Keep writing.
https://onlineapotheke.tech/# online apotheke gГјnstig
I am so grateful for your post. Really Great.
A big thank you for your blog article.Really looking forward to read more. Fantastic.
This is one awesome article post.Much thanks again. Awesome.
farmacias online seguras [url=http://farmaciabarata.pro/#]farmacia online madrid[/url] farmacias online baratas
http://farmaciaonline.men/# acquisto farmaci con ricetta
Thank you ever so for you blog.Really thank you! Cool.