2020年12月23日、消費者庁は株式会社ゼネラルリンクに対して同社が供給する「マカミア」に係る表示について景品表示法違反(優良誤認)で193万円の課徴金納付命令を出しました。
違反行為者の概要
名 称 株式会社ゼネラルリンク(法人番号 1011001045024)
所 在 地 東京都渋谷区渋谷二丁目12番9号
代 表 者 代表取締役 廣瀬 真一郎
設立年月 平成16年9月
資 本 金 8837万4351円(令和2年12月現在)
違反行為の概要
自社ウェブサイトなどで、本件商品を摂取することであたかも、著しく妊娠しやすくなる効果が得られるかのように示す表示をしていたが実際には根拠のないものであった。

たとえば「nenne」と称する自社ウェブサイトにおいて、「自然環境の厳しい南米ペルー産のマカを厳選し独自製法のエキスパウダーとして抽出。大学教授をはじめとする共同研究チームによる機能性試験において、授かり率が190%高まることが示されました。」等と表示。

さらに実際には自社が運営しその表示内容を自ら決定しているにもかかわらず第三者が運営するものであるかのように装った「妊活ガイド」と称 するウェブサイトにおいて、「妊娠率190%UPも!?今話題の妊活サプ リ総合ランキング!」、「マカミア(ネンネ)」「授かり率が190%UPす る妊活サプリ」等と表示するなど、あたかも、本件商品を摂取することにより、著しく妊娠しやすくなる効果が得られるかのように示す表示をしていた。

表示に対し、消費者庁は根拠資料の提出を要求。
ゼネラルリンクは根拠資料を提出したものの、消費者庁は表示を裏付ける合理的根拠とは認められないと判断、ゼネラルリンク(東京都渋谷区、廣瀬真一郎社長)に対し、景品表示法違反により課徴金193万円の支払いを命じた。
対応
ゼネラルリンクは以下のように対応しています。
・措置命令を真摯に受け止め、謝罪する
・該当表示箇所の修正、該当商品の販売終了、返品返金を実施する
・今後は再発防止のための社内管理体制の強化および社員教育の徹底に取り組みたい

ただ、ゼネラルリンクは同一商品について2020年3月にも行政指導を受けています。謝罪コメントにも脱字がありますし、摘発から3か月経過した執筆時点(2021年2月27日)でも堂々とリスティング広告を出しています。
本当に反省しているのかは甚だ疑わしいところです。(これについて問い合わせしたものの、音沙汰はありません。)


本件のポイント

昨今は景品表示法違反に該当する表示があまり多く、取り締まり切れていないのが現状です。その点本件は優良誤認表示だけでなく、自作自演で製品に人気があるかのように装うなどしていた点において悪質性が高く、摘発に至ったと考えられます。
また同一商品について過去にも措置命令を受けていますから、確信犯的な違反と言わざるを得ません。
「つい誇大表示をしてしまった」「うっかりミスで違反してしまった」などならまだしも、意図的に騙すようなやり口をしていは、消費者からも見放されてしまいます。情報が瞬く間に拡散する令和のヘルスケアビジネスにあっては、クリーンな運営が必要不可欠です。
Life-lighterでは業界屈指の専門性を誇るする専業薬機ライターが案件を担当しております。美容健康案件の実績も豊富なため、「ホワイトなのに強い訴求をご提供可能です。ライティングや薬機チェックの他、記事広告や薬事コンサルも承っております。
コメント
コメント一覧 (101件)
After reading your article, it reminded me of some things about gate io that I studied before. The content is similar to yours, but your thinking is very special, which gave me a different idea. Thank you. But I still have some questions I want to ask you, I will always pay attention. Thanks.
In particular, it is possible that persons with mild renal insufficiency may be channeled away from potassium supplementation and may be at higher risk for death than baseline cialis on sale in usa
Thank you for your shening. I am worried that I lack creative ideas. It is your enticle that makes me full of hope. Thank you. But, I have a question, can you help me? https://accounts.binance.com/en/register-person?ref=P9L9FQKY
By following this PCT strategy, you will be able to significantly increase natural testosterone production, accelerate the recuperation process, and significantly safeguard your physical appearance cheap cialis online pharmacy H31021107, 50- 100 mg time, once day
The scope for Bitcoin to take traders by surprise is clearly visible in the four-year cycle chart. The date is shown in the horizontal view of this crypto rainbow chart, while the Bitcoin price is shown in the vertical view. This is because although the logarithmic regression model was implemented in the Bitcoin logarithmic chart in 2014, it has been correct up to this time. A pseudonym trader believes that the key to finding BTC’s price next major bottom is the Bitcoin Halving, the event that cuts this network block rewards in half every 4 years. The analyst claims that during a drawdown, the cryptocurrency finds a bottom “780-889 days after its previous” halving. Meanwhile, as Bitcoin eyes a bull run, a well-known crypto analyst and trader, PlanB is of the opinion that in 2024, during the next Bitcoin halving, BTC will see a price jump.
http://w4000ww.sangjinarp.com/bbs/board.php?bo_table=free&wr_id=46854
Bitcoin is the most widely used cryptocurrency to date. It is often referred to as the king of cryptocurrencies, and its primary goal is to act as global, peer to peer, digital cash. Simply put, Bitcoin is still the best crypto to buy today, if not the best. I would not recommend anyone invest in cryptocurrency without investing in Bitcoin. From Bitcoin and Ethereum to Dogecoin and Tether, there are thousands of different cryptocurrencies, making it overwhelming when you’re first getting started in the world of crypto. To help you get your bearings, these are the top 10 cryptocurrencies based on their market capitalization or the total value of all the coins currently in circulation. Many businesses already accept bitcoin as payment, which makes this cryptocurrency a smart investment. Visa, for example, transacts with bitcoin. And after a four-year cryptocurrency hiatus, Stripe, through its partnership with OpenNode, allows merchants to settle transactions and convert payments to bitcoin. The larger banks have begun to incorporate bitcoin transactions into their offerings, as well.
free dating nearby: online dating online – dating services contact china
prednisone 3 tablets daily: https://prednisone1st.store/# prednisone 10mg price in india
https://pharmacyreview.best/# canadian pharmacy
buy propecia online get propecia tablets
new treatments for ed: buy ed pills online – п»їerectile dysfunction medication
[url=https://propecia1st.science/#]cost of generic propecia pills[/url] propecia without rx
can i purchase generic mobic prices: where to get generic mobic without dr prescription – can you buy cheap mobic price
order amoxicillin 500mg: [url=http://amoxicillins.com/#]amoxicillin online purchase[/url] amoxicillin discount coupon
amoxicillin brand name: https://amoxicillins.com/# can we buy amoxcillin 500mg on ebay without prescription
cheap erectile dysfunction pills: ed medications – ed pills online
how to buy cheap mobic price: where buy generic mobic without prescription – can i get cheap mobic price
Get here.
buy amoxicillin 500mg online amoxicillin 500 mg price – order amoxicillin online
Long-Term Effects.
over the counter amoxicillin canada: [url=https://amoxicillins.com/#]amoxicillin 500 coupon[/url] amoxicillin 250 mg capsule
cheap erectile dysfunction: online ed medications – erectile dysfunction medicines
https://cheapestedpills.com/# medicine for erectile
… [Trackback]
[…] Find More Info here on that Topic: life-lighter.com/keihyoho/case-zenera-link/ […]
ed drugs list: ed pill – erectile dysfunction pills
order amoxicillin online no prescription amoxicillin 500mg capsules price – amoxicillin 500 mg price
amoxicillin discount: [url=https://amoxicillins.com/#]generic amoxicillin over the counter[/url] where can you buy amoxicillin over the counter
cost of generic propecia without a prescription propecia brand name
Definitive journal of drugs and therapeutics.
cost generic propecia price generic propecia pill
Get warning information here.
best male enhancement pills: cheapest ed pills online – non prescription ed drugs
online ed medications: non prescription ed pills – top rated ed pills
cost of mobic without rx: can i purchase mobic tablets – where can i get generic mobic without dr prescription
http://cheapestedpills.com/# best ed pills non prescription
[url=https://propecia1st.science/#]cost generic propecia without prescription[/url] cheap propecia without dr prescription
world pharmacy india: canadian pharmacy india – best online pharmacy india
… [Trackback]
[…] Information on that Topic: life-lighter.com/keihyoho/case-zenera-link/ […]
top 10 online pharmacy in india: indian pharmacy paypal – indian pharmacies safe
http://certifiedcanadapharm.store/# safe canadian pharmacies
pharmacies in mexico that ship to usa: reputable mexican pharmacies online – buying prescription drugs in mexico online
… [Trackback]
[…] Read More Information here to that Topic: life-lighter.com/keihyoho/case-zenera-link/ […]
canada drug pharmacy: is canadian pharmacy legit – canadian drug pharmacy
http://mexpharmacy.sbs/# medication from mexico pharmacy
mexican pharmaceuticals online: mexico drug stores pharmacies – best online pharmacies in mexico
http://indiamedicine.world/# top 10 online pharmacy in india
https://certifiedcanadapharm.store/# pharmacy canadian
best online pharmacy india: best online pharmacy india – Online medicine order
indian pharmacy: india pharmacy mail order – india online pharmacy
The clinical impact of CYP2D6 is, however, still controversial partly due to contradictory results from retrospective studies 13, 14, 15 propecia otc Primers used for QPCR reactions using SYBR green Biorad, Hercules CA are listed in Additional file 1 Table S3
https://certifiedcanadapharm.store/# canadian neighbor pharmacy
http://indiamedicine.world/# indianpharmacy com
buy prescription drugs from india: india pharmacy mail order – indian pharmacy online
india pharmacy: best online pharmacy india – india online pharmacy
http://indiamedicine.world/# indian pharmacy paypal
online canadian drugstore: canadian world pharmacy – trusted canadian pharmacy
п»їbest mexican online pharmacies: buying from online mexican pharmacy – buying prescription drugs in mexico
https://mexpharmacy.sbs/# mexican pharmaceuticals online
ivermectin 80 mg: ivermectin stromectol – ivermectin pills human
https://azithromycin.men/# azithromycin zithromax
neurontin 800 mg tablet: cheap neurontin online – neurontin pills
http://stromectolonline.pro/# ivermectin cost canada
zithromax generic cost [url=http://azithromycin.men/#]zithromax capsules australia[/url] zithromax drug
https://gabapentin.pro/# neurontin 300 mg caps
neurontin cap: neurontin 4 mg – neurontin 100 mg cap
http://gabapentin.pro/# neurontin 800 mg price
paxlovid for sale: paxlovid cost without insurance – paxlovid for sale
https://antibiotic.guru/# over the counter antibiotics
paxlovid covid: п»їpaxlovid – paxlovid price
https://misoprostol.guru/# buy misoprostol over the counter
lisinopril 20mg 25mg [url=https://lisinopril.pro/#]п»їbuy lisinopril 10 mg uk[/url] lisinopril 40 mg coupon
https://ciprofloxacin.ink/# cipro for sale
http://avodart.pro/# cost generic avodart no prescription
http://avodart.pro/# where to buy generic avodart without insurance
https://ciprofloxacin.ink/# buy cipro online
https://lisinopril.pro/# lisinopril 5 mg tablet price in india
generic lisinopril 5 mg [url=http://lisinopril.pro/#]lisinopril 20[/url] lisinopril 20 25 mg tab
http://lisinopril.pro/# lisinopril 20 mg tab price
http://lipitor.pro/# cost of lipitor 20 mg
https://ciprofloxacin.ink/# ciprofloxacin 500 mg tablet price
https://lisinopril.pro/# ordering lisinopril without a prescription
http://misoprostol.guru/# Cytotec 200mcg price
where to buy generic avodart prices [url=https://avodart.pro/#]can i purchase generic avodart price[/url] get generic avodart
http://avodart.pro/# can you get generic avodart online
canadian pharmacy tampa: canadian pharmacy meds – best mail order pharmacy canada
india pharmacy mail order: Online medicine order – indian pharmacies safe
canadian drug pharmacy: my canadian pharmacy rx – canada ed drugs
medication from mexico pharmacy [url=http://mexicanpharmacy.guru/#]mexican pharmaceuticals online[/url] mexican border pharmacies shipping to usa
http://certifiedcanadapills.pro/# canadian drug pharmacy
jsvmp hello my website is jsvmp
Gov HK hello my website is Gov HK
saingin hello my website is saingin
pptoto hello my website is pptoto
wa slot hello my website is wa slot
99 erek hello my website is 99 erek
kiss138 hello my website is kiss138
coba777 hello my website is coba777
v rohto hello my website is v rohto
… [Trackback]
[…] Read More Information here on that Topic: life-lighter.com/keihyoho/case-zenera-link/ […]
www canadianonlinepharmacy: best canadian online pharmacy – northern pharmacy canada
best online pharmacy india: international pharmacy india – reputable indian pharmacies
buying from online mexican pharmacy: mexican mail order pharmacies – mexican online pharmacies prescription drugs
canadianpharmacy com: certified and licensed online pharmacy – canadian pharmacy 365
mexican mail order pharmacies: mexico pharmacies prescription drugs – purple pharmacy mexico price list
mexican mail order pharmacies [url=http://interpharm.pro/#]canadian pharmacy no rx[/url] buy medication online no prescription
https://interpharm.pro/# canada-pharmacy.com
canadan pharmacy – internationalpharmacy.icu Their worldwide reputation is well-deserved.
farmacia online [url=https://farmaciaonline.men/#]comprare farmaci online con ricetta[/url] farmaci senza ricetta elenco
http://onlineapotheke.tech/# online apotheke deutschland
http://farmaciaonline.men/# farmacia online migliore