薬機法では、医薬品でないものが病気の改善効果などをうたうことを規制していますが「花粉症」は病気とまではいえません。では、健康食品で「花粉症」の表現を用いることは薬機法上問題ないのでしょうか。
- 消費者庁発出の文書の誤りを指摘改善させた実績
- 景品表示法務検定アドバンス(消費者庁、公正取引協議会主催)
- 食品の適正表示推進者(東京都福祉保健局主催)など
を所有する専業薬機ライターが解説していきます。
健康食品で「花粉症」は不可

薬機法(医薬品、医療機器等の品質、有効性及び安全性の確保等に関する法律)は医薬品と非医薬品を明確に区分していて、非医薬品に医薬品的な表現を用いると違反になるおそれがあります。
医薬品とみなされる表現のひとつに、疾患に対する効果効能が挙げられます。
「花粉症」は疾患とまではいえないと思われるかもしれませんが、行政は規制しています。
NG表現
- 花粉症に
- 花粉症緩和
- 花粉症にいいみたい
- 花粉症への効果
- 花粉の季節に
- 花粉の対策に
注意したいのが「花粉の季節に」「花粉の対策に」など、症状への言及をせず、季節や状況の表現にとどめても不可である点です。
間接的に言及するテクニックは他のワードでは使えるものもあるのですが、花粉症については不可になるケースが多いです。
実際に行政の見解として、東京都福祉保健局発出の健康食品の花粉症への効果表現について には違反事例とともに解説が示されています。

画像出典:「健康食品の花粉症への効果表現について」
そのなかで次のような記載があります。
「花粉症」という表現はでてきませんが、「花粉の季節はつらい」などの表現により花粉症に対する効果を暗示する標ぼうとなっております。
よって【全体的に見ると】「医薬品的」な効能を標ぼうしていることになります。
健康食品の花粉症への効果表現について
―――――――――――――――――――――――――――――――――――――――――――――
つまり広告中に直接的な『花粉症』表現を用いなくても、『全体的な文意』から不可と判断する可能性があります。
「花粉症をイメージさせる標ぼう」や「花粉症特有の症状」を示唆する表現に該当するとみなされかねない表現は避けるのが無難でしょう。
なるべく避けるべき表現
- 花粉
- スギ
- 春の鼻水対策
- ひのき」
- 春のムズムズ・イガイガ
- 飛散
- ティッシュ(マスク)が手放せない
- 春になると憂鬱
健康食品で「副作用」について触れると薬機法違反リスク
サプリメントの広告やパッケージで「「ケースによってはめまい・吐き気をもよおすことがあります」など、副作用について標榜するケースがあります。しかし副作用について言及すると、薬機法に抵触するリスクが生じます。
めまい・吐き気・=「医薬品の副作用」であり、それについて言及することは間接的に医薬品的効能を標榜しているのと同じとみなされるからです。
副作用があると標榜することは本作用(=医薬的な効能)があると標榜することです。
反対に「身体にやさしく、眠くならないない」など副作用がない旨を標榜した場合も同じく薬機法に抵触するリスクがあります。健康食品では副作用について一切触れないようにしましょう。
OK表現

花粉症については、かなり遠回りな表現しか認められいないのが現状です。
【OK表現】
- 気持ち良く春を迎えたい(過ごしたい)方
- 春も快適に
- 冬から春の季節の変わり目が嫌いな方
- 転ばぬ先の杖で、春も元気にいたい方
- 春のグズグズに
グズグズは花粉症を連想させるものの、「グズグズ、クヨクヨと気にしてしまう性格や気持ちのこと」と抗弁できるような用い方であれば可です。
OK「春のグズグズに」
NG「季節の変わり目になるとグズグズしてティッシュが手放せない方」
ただし場合によっては「NGとなる可能性も
ただし、「前後の文脈や」周囲の図などとの位置関係、使用するイメージ画像によっては、可能な表現に留まるものであっても「花粉症の暗示」と判断される可能性もあります。
今なら公式LINEでより実践的ないいかえテクニックや、稼ぐための最新薬事ノウハウについて発信しています。
正しい知識で摘発を回避しよう

Life-lighterでは”法律を守るだけじゃない、好かれて売れる訴求”を基本理念に広告法務などを提供しています。
- さらに詳しく知りたい!
- 扱ってほしいテーマがある!
- この表現はセーフか知りたい!
などでも結構ですので、まずはお気軽にお問い合わせください。
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