シャンプーやヘアオイルなどの広告では、「バージンヘアを手に入れる」「バージンヘアが蘇る」などの表現をよく見かけます。
毛髪の補修表現は、医薬品等適正広告基準や化粧品等の適正広告ガイドラインによって細かく制限されています。
本稿では、薬機法における毛髪の補修表現の考え方を
- 景品表示法務検定アドバンス(消費者庁、公正取引協議会主催)
- 食品の適正表示推進者(東京都福祉保健局主催)など
を所有する専業薬機ライターが解説します。
毛髪の補修表現の原則
シャンプーやトニックなど頭髪用化粧品において、毛髪の損傷部位等への物理的補修表現は、ガイドラインにおける定義・化粧品の効能効果を超えない範囲のみ認められます。恒常的に補修ができるかのごとき表記はNGです。
化粧品等の適正広告ガイドライン【2020年版】ではE17 毛髪の損傷等の補修表現で毛髪の損傷等の補修表現を以下のように定義しています。
(1) 毛髪の損傷等の補修のガイドラインにおける定義
・毛髪の補修とは、化学反応や薬理作用を伴わない補修成分で損傷毛髪を、物理的に補い繕うことであり、治療的な回復のことではない。
よって
- 再生
- 回復
など治療的表現は不可となります。
「バージンヘアを手に入れる」はNG
バージンヘアとはヘアカラーやパーマを一度もしたことのない髪のことをいいます。
「バージンヘアを手に入れる」「バージンヘアが蘇る」とすると必然的に再生・回復効果をうたっていることになり、アウトになる可能性が高いです。
NG表現とOK表現
NG表現
NG例
・毛髪補修成分が傷んだ髪を再生
・傷んだ髪を補修して健康な髪の再生を促す
・毛髪補修成分が髪の内部に浸透し、傷んだ髪が回復する
・毛髪を補修し、バージンヘアが甦る
・傷んだ髪を修復します
・傷んだ髪が回復します
・健康な髪が甦ります
注意したいのが、再生・回復表現だけでなく
・傷んだ髪を補修して本質から髪質改善
・くせ毛改善
など髪質そのものを改善する表現もNGとなる点。
髪質改善をうたったシャンプーやトリートメントは多いですが、薬機法に抵触するおそれがあります。
その他、広告全体でみたときに治療的な効果(回復など)を思わせるものは認められません。
例)
NG
・有効成分が浸透し・ダメージヘアを補修
OK表現
- 化粧品の効能範囲の補修表現
- 整える表現
- 髪表面をコーティングする表現
が可能です。
「保湿成分〇〇」など成分の配合目的の表記も認められます。浸透表現も過剰表現とならなければOKです。
化粧品において髪の補修表現に関してうたえるのは次のようなものになります。
- 傷んだ髪の補修表現
- 髪の表面の補修表現
- 髪の内部の補修表現
- 成分の特記表示の配合目的としての表現
1傷んだ髪の補修表現
・髪を補修して髪の質感をととのえる
・傷んだ髪の毛先まで補修してなめらかに
・傷んだ髪のキューティクルを補修
・枝毛等の・毎日のドライヤーで傷んだ髪を補修する
・枝毛をコートして補修するシャンプー
2髪の表面の補修表現
・髪の表面の凸凹を補修し、自然で美しいつや髪を
・キューティクルをしっかり密着させてなめらかな状態に補修
・補修成分がたんぱく繊維の隙間を埋めて補強し、キューティクルをコーティング
・〇○成分が傷んだ髪の表面に吸着して、しなやかな状態に補修します
3髪の内部の補修表現
「薬事法では”内部”まで働きかける表現・浸透する表現は医薬品的な効果にあたるので、認められないのでは?」
薬事の知識をお持ちの方ほど、こんな風に思われるのではないでしょうか。
実は、内部まで浸透する表現も条件付きで認められるケースがあり、髪の内部の補修表現も一定の範囲なら可能です。化粧品等の適正広告ガイドライン【2020年版】では以下のように規定しています。
E3 「角質層・毛髪への浸透」等の作用部位の表現
角質層や毛髪部分へ化粧品成分が浸透する表現を行う場合は、浸透する部位が「角質層」や「毛髪」の範囲内であることを明記すること。また、浸透して損傷部分が回復(治療的)する等の化粧品の効能効果の範囲を逸脱する表現は行わない。 引用:化粧品等の適正広告ガイドライン【2020年版】
つまり髪の内部の補修表現も、以下の条件を満たした場合認められるということになります。
- 化粧品の効能範囲内であり
- 浸透する部位が「毛髪」の範囲内であることを併記している
OK
・○○成分が髪の内部まで浸透し、髪のダメージを補修します
・傷んだ髪の芯まで補修します
NG
・傷んだ髪へ浸透して修復
・浸透して回復
ただし、髪の内部構造の名称に触れると医薬品的な効果をうたっていると取られる恐れがあるので注意しなければなりません。
あくまでも「内部」という表現にとどめるか「キューティクルまで」とするようにしましょう。
OK「キューティクルまで浸透」・・・「髪の表面」までなので可能
NG「コルテックスまで浸透」・・・「髪の内部」までなので医薬品的な効果とみなされる恐れ
4成分の特記表示の配合目的としての表現
・毛髪補修・保湿成分「○○」配合
・毛髪補修コート成分配合
・毛髪補修タンパク配合
正しい知識でホワイトな訴求を
毛髪の補修効果は男性・女性にかかわらず魅力的ですが、化粧品等の適正広告ガイドラインや医薬品等適正広告基準で細かなルールが定められています。ただ内容を押さえておけば、様々な切り口でのアプローチができますので、キチンと理解し、実務に活かしましょう!
コメント
コメント一覧 (104件)
I am sorting out relevant information about gate io recently, and I saw your article, and your creative ideas are of great help to me. However, I have doubts about some creative issues, can you answer them for me? I will continue to pay attention to your reply. Thanks.
gvy0vi
date women free: asien dating online – casualdatelocal247
prednisone 20 mg pill: https://prednisone1st.store/# prednisone 20 mg tablets coupon
77 canadian pharmacy canadian pharmacy 365
propecia buying propecia without rx
[url=https://pharmacyreview.best/#]canada rx pharmacy[/url] best canadian pharmacy
https://mobic.store/# buy cheap mobic tablets
compare ed drugs: ed treatments – best erectile dysfunction pills
amoxicillin 500 mg price: http://amoxicillins.com/# how to get amoxicillin over the counter
how to buy cheap mobic tablets: buy generic mobic prices – how to buy generic mobic online
Generic Name.
canadian pharmacy world reviews thecanadianpharmacy
Everything what you want to know about pills.
order cheap propecia without dr prescription buying propecia without rx
[url=https://propecia1st.science/#]get propecia without rx[/url] propecia prices
[url=https://propecia1st.science/#]generic propecia no prescription[/url] cheap propecia
https://propecia1st.science/# cost generic propecia without a prescription
buy drugs from canada onlinecanadianpharmacy
We’re a group of volunteers and starting a new scheme in our community. Your site offered us with valuable information to work on. You have done an impressive job and our entire community will be grateful to you.
amoxicillin over counter cheap amoxicillin 500mg – amoxicillin brand name
order propecia tablets propecia without dr prescription
pills erectile dysfunction [url=https://cheapestedpills.com/#]ed meds online without doctor prescription[/url] cure ed
https://mobic.store/# where can i buy cheap mobic for sale
Get here.
buy generic mobic without prescription: cost of generic mobic no prescription – cost of mobic tablets
Everything information about medication.
amoxicillin 500mg capsules price amoxicillin price canada – where can i buy amoxicillin over the counter uk
amoxicillin 500 mg purchase without prescription buy amoxicillin 500mg – where can i get amoxicillin
can you get generic mobic for sale: can you get generic mobic pills – order mobic pill
amoxicillin 500mg cost: [url=https://amoxicillins.com/#]amoxicillin 500 mg where to buy[/url] amoxicillin azithromycin
treatment of ed [url=http://cheapestedpills.com/#]herbal ed treatment[/url] ed pill
propecia buy propecia
where can i get amoxicillin 500 mg buy amoxicillin 500mg – amoxicillin 500 tablet
amoxicillin 500 mg purchase without prescription amoxicillin where to get – amoxicillin 500mg capsule cost
reputable indian pharmacies: indian pharmacy – mail order pharmacy india
mexican rx online: mexican mail order pharmacies – medicine in mexico pharmacies
https://indiamedicine.world/# pharmacy website india
http://certifiedcanadapharm.store/# canadian family pharmacy
best online pharmacies in mexico: mexico drug stores pharmacies – mexican rx online
canada discount pharmacy: best rated canadian pharmacy – canadian pharmacies compare
https://mexpharmacy.sbs/# buying from online mexican pharmacy
canadian 24 hour pharmacy: canadian pharmacy drugs online – canadian pharmacy in canada
mail order pharmacy india: reputable indian online pharmacy – world pharmacy india
http://indiamedicine.world/# Online medicine home delivery
п»їbest mexican online pharmacies: п»їbest mexican online pharmacies – mexican pharmaceuticals online
pharmacies in mexico that ship to usa: mexican online pharmacies prescription drugs – medicine in mexico pharmacies
https://mexpharmacy.sbs/# mexican rx online
http://mexpharmacy.sbs/# buying prescription drugs in mexico online
cheapest online pharmacy india: online shopping pharmacy india – mail order pharmacy india
best india pharmacy: top online pharmacy india – india pharmacy
https://certifiedcanadapharm.store/# canadian drug pharmacy
world pharmacy india: reputable indian pharmacies – india pharmacy mail order
http://mexpharmacy.sbs/# mexican border pharmacies shipping to usa
https://indiamedicine.world/# buy prescription drugs from india
canadian pharmacy tampa: canadian pharmacy in canada – canadian mail order pharmacy
best canadian online pharmacy: canada pharmacy – canadian pharmacy victoza
where to buy ivermectin pills: buy ivermectin pills – ivermectin topical
https://gabapentin.pro/# neurontin 150mg
ivermectin tablets order [url=http://stromectolonline.pro/#]ivermectin australia[/url] stromectol ivermectin buy
http://azithromycin.men/# zithromax capsules 250mg
how to buy zithromax online: buy zithromax 1000 mg online – buy zithromax online cheap
http://stromectolonline.pro/# ivermectin 50
neurontin 400mg: order neurontin over the counter – neurontin canada online
cheap zithromax pills [url=https://azithromycin.men/#]generic zithromax india[/url] zithromax online
http://azithromycin.men/# buy zithromax online fast shipping
http://azithromycin.men/# zithromax capsules australia
buy ed pills online: best ed pills non prescription – ed pills for sale
https://paxlovid.top/# paxlovid covid
http://ed-pills.men/# medication for ed
п»їerectile dysfunction medication: erectile dysfunction pills – medicine for erectile
https://misoprostol.guru/# buy cytotec over the counter
Very interesting topic, thanks for posting. “There are several good protections against temptations, but the surest is cowardice.” by Mark Twain.
http://avodart.pro/# can i buy generic avodart
Cytotec 200mcg price [url=http://misoprostol.guru/#]Abortion pills online[/url] cytotec online
https://misoprostol.guru/# buy cytotec online fast delivery
https://avodart.pro/# buying cheap avodart price
best price lipitor [url=http://lipitor.pro/#]brand name lipitor[/url] brand name lipitor
http://avodart.pro/# can i buy generic avodart no prescription
https://misoprostol.guru/# cytotec buy online usa
http://ciprofloxacin.ink/# cipro ciprofloxacin
http://misoprostol.guru/# Misoprostol 200 mg buy online
where can i get cheap avodart pill [url=https://avodart.pro/#]where can i get generic avodart pill[/url] can i get cheap avodart pill
http://lisinopril.pro/# lisinopril comparison
http://avodart.pro/# where to buy cheap avodart without dr prescription
get generic avodart no prescription [url=https://avodart.pro/#]where to buy generic avodart online[/url] can i get generic avodart without prescription
https://lipitor.pro/# order lipitor online
safe reliable canadian pharmacy: legal canadian pharmacy online – my canadian pharmacy
mexico drug stores pharmacies [url=http://mexicanpharmacy.guru/#]mexico drug stores pharmacies[/url] mexico pharmacies prescription drugs
https://mexicanpharmacy.guru/# mexican pharmaceuticals online
buying prescription drugs in mexico [url=https://mexicanpharmacy.guru/#]reputable mexican pharmacies online[/url] mexico drug stores pharmacies
js混淆 hello my website is js混淆
Ganados hello my website is Ganados
luck365 hello my website is luck365
free 10 hello my website is free 10
Đại Mỗ hello my website is Đại Mỗ
hahaslot hello my website is hahaslot
Studocu hello my website is Studocu
77star hello my website is 77star
net 777 hello my website is net 777
To understand verified rumour, follow these tips:
Look for credible sources: https://class99.us/wp-content/pgs/?jennifer-stacy-s-mysterious-disappearance-on-wink.html. It’s important to guard that the newscast source you are reading is reputable and unbiased. Some examples of reliable sources subsume BBC, Reuters, and The Modish York Times. Review multiple sources to stimulate a well-rounded aspect of a particular low-down event. This can improve you get a more complete picture and avoid bias. Be hep of the viewpoint the article is coming from, as constant respectable hearsay sources can have bias. Fact-check the dirt with another source if a news article seems too sensational or unbelievable. Till the end of time fetch persuaded you are reading a fashionable article, as tidings can change-over quickly.
Nearby following these tips, you can become a more informed rumour reader and best apprehend the beget around you.
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
canadian king pharmacy: safe online pharmacy canada – canadian drugs
I dugg some of you post as I thought they were extremely helpful invaluable
Absolutely! Conclusion expos‚ portals in the UK can be overwhelming, but there are scads resources available to help you find the unmatched identical because you. As I mentioned already, conducting an online search for https://brayfordleisure.co.uk/assets/img/pgs/?how-old-is-jesse-watters-on-fox-news.html “UK newsflash websites” or “British story portals” is a vast starting point. Not only will this hand out you a comprehensive list of hearsay websites, but it intention also provender you with a better savvy comprehension or of the common hearsay scene in the UK.
Aeons ago you be enduring a liber veritatis of future account portals, it’s powerful to value each anyone to determine which overwhelm suits your preferences. As an case, BBC Advice is known quest of its objective reporting of intelligence stories, while The Guardian is known pro its in-depth analysis of partisan and sexual issues. The Disinterested is known for its investigative journalism, while The Times is known for its affair and finance coverage. During entente these differences, you can choose the news portal that caters to your interests and provides you with the newsflash you call for to read.
Additionally, it’s quality looking at neighbourhood pub news portals representing explicit regions within the UK. These portals produce coverage of events and scoop stories that are relevant to the area, which can be exceptionally helpful if you’re looking to charge of up with events in your neighbourhood pub community. For instance, provincial dope portals in London number the Evening Paradigm and the Londonist, while Manchester Evening Talk and Liverpool Reproduction are stylish in the North West.
Blanket, there are tons statement portals available in the UK, and it’s high-ranking to do your experimentation to unearth the one that suits your needs. Sooner than evaluating the unconventional news portals based on their coverage, dash, and essay perspective, you can judge the a person that provides you with the most fitting and engrossing news stories. Good success rate with your search, and I anticipate this data helps you discover the correct news portal for you!
top online pharmacy india: india pharmacy – buy medicines online in india
mexican online pharmacies prescription drugs: medicine in mexico pharmacies – mexican pharmaceuticals online
mexican drugstore online: buying from online mexican pharmacy – buying prescription drugs in mexico online
online international pharmacy [url=https://interpharm.pro/#]online pharmacies no prescription usa[/url] foreign online pharmacy
https://interpharm.pro/# how to stop calls from canadian online pharmacy
drugs from india online – interpharm.pro Their health and beauty section is fantastic.
farmacia online 24 horas [url=http://farmaciabarata.pro/#]farmacias online seguras[/url] farmacia online envГo gratis
https://onlineapotheke.tech/# internet apotheke