化粧品で「アレルギーテスト済」等をPRしたい場合の注意点

敏感肌の人が多いといわれる日本では「アレルギーテスト済」「刺激性テスト済」はPRポイントになります。ですがこれら安全性の表現については医薬品等適正広告基準や化粧品等の適正広告ガイドラインで細かく規制されているため注意が必要です。

本稿では景品表示法務検定アドバンスを所有する筆者が「アレルギーテスト済」などの表示をする際の注意点を解説します。

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安全性の保証にならないようする

化粧品では「アレルギーテスト済み」「ノンコメドジェニック」「皮膚刺激性テスト済」など表記がされることがあります。こうした表記は、アレルギー肌や敏感肌、肌が弱い人でも使えますよという安全性をアピールするために使われるものです。表示することそのものは禁止されていませんが、安全性の保証にならないようにしなければなりません。

 

薬機法では安全性の保証につながる表記は禁止

薬機法では安全性の保証につながる表現を認めていません。

医薬品等適正広告基準では「3 効能効果、性能及び安全性関係」で次のとおりに規定しています。

 

(5)効能効果等又は安全性を保証する表現の禁止

 医薬品等の効能効果等又は安全性について、具体的効能効果等又は安全性を摘示して、それが確実である保証をするような表現をしてはならない。    

                               医薬品等適正広告基準5

 

次に低刺激などの安全性の表現については化粧品等の適正広告ガイドライン【2020年版】に以下のように規定されています。

 

F7.5 「低刺激」等の安全性の表現

「刺激が少ない」、「低刺激」等の表現は安全性について誤認を与えるおそれがあるので、低刺激性等が客観的に立証されていない場合やキャッチフレーズ等強調する表現は行わないこと。

 

                      化粧品等の適正広告ガイドライン【2020年版】

 

ガイドラインには「アレルギーテスト済」という言葉そのものはでてきませんが、同様の扱いになります。

 

つまり

  1. 客観的に立証されている
  2. 安全性の保証につながらない
  3. 強調しない

 

の3要件を満たせばアレルギーテスト済も表示が可能です。

デメリット表示も目立つ大きさで併記する

ポイント

ガイドラインでは「アレルギーテスト済み」、「ノンコメドジェニックテスト済み」、「皮膚刺激性テスト済み」等の表現をおこなう場合、デメリット表示目立つ大きさで併記ることが必要とされています。

安全性の保証にならないために、デメリットも表記しましょうということです。

 

ここでいうデメリット表示とは以下のようなものです。

 

【デメリット表示の例】

・「全ての方にアレルギーが起こらないということではありません。」

・「全ての方にコメド(ニキビのもと)が発生しないということではありません。」

・「全ての方に皮膚刺激が発生しないということではありません。」

 

もっとも、「アレルギーテスト済」などの文言をキャッチフレーズに用いることは強調に当たるため、禁止されています。また「ノンコメド」等の語句のみを広告や表示に用いることも、消費者に対して効能効果に対する誤認を与えるため認められません。

橋本 駿
専業薬機クリエイター
未経験・知識ゼロで2015年webライター業界に参入し2019年に開業。
                                                                      業界屈指の専門性を活かし、現在は主に法人向けにwebコンテンツ作成や法律指導などを行っている。消費者庁発出の公的文書の誤りを指摘した実績も持つ。

・景品表示法務検定アドバンス(消費者庁、公正取引協議会主催)(合格者番号APR22000 32)

・食品の適正表示推進者(東京都福祉保健局認定)
・YMAA
・KTAA
・薬事法管理者
・コスメ薬事法管理者
・美容広告管理者

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